It didn’t start with a business plan. It started with a feeling. A thought that kept returning: “Why shouldn’t the results of a clinic be possible at home?”

After more than a decade in e-commerce, beauty and luxury—working alongside brands like Dolce & Gabbana, Clarins, Shiseido and Nuxe—I realized the future isn’t about compromise, but synergy. The meeting of science and emotion. Of performance and aesthetics. Of results and experience.

I began studying the latest dermatological technologies, collaborating with formulators, dermatologists and aesthetic doctors to answer one question: how can we deliver true, clinical-level transformation at home—without pain, irritation or risk?

LAB95™ isn’t just another skincare brand. It’s a vision: to make science human, luxury accessible, and skincare truly effective. To create something not just beautiful, but powerful. For those who have outgrown the hype, and want real results.

There was no investor. No roadmap. Just experience, intuition, and an unshakable belief that there must be a better way. Today, a team of experts works to ensure LAB95 is not just a product, but the beginning of a new era in skincare.

This is LAB95™. A system. A vision. A mission—driven by the spirit of 1995 and the vision of 2095.